TREELUDE
[ Type ]
BRAND SHORT FILM
[ Description ]
Over 15 years experience at the nexus of product, brand, and technology.
[ Year ]
2025
An invitation to listen, before it's too late
Treelude was born as a project commissioned by POW – Protect Our Winters, with the support of Montura and the Autonomous Province of Bolzano, with the goal of creating a video capable of raising awareness about climate change without resorting to traditional methods of alarm or denunciation.
The starting point is a strategic reflection: today's environmental crisis is also a crisis of perception. It's not just what we're losing, but what we can no longer hear. This is why Treelude places sound at the center, transforming listening into an identity-building gesture and a communicative value: a way to reconnect the public to the landscape and position the brands involved as promoters of a new, more sensitive and aware perspective.
From branded content to award-winning artwork: a journey that continues to grow
During production, the project transcended the confines of branded content, transforming into a standalone cinematic work. The radical directorial approach—the script was kept secret from the actors, shots were constructed day by day, and natural sounds were sampled and transformed into music—resulted in a hybrid film, suspended between documentary and visual art.
The result is a work that is now touring Italian and international festivals, garnering strong critical and audience acclaim: at the Alessandria Film Festival, it won both the Audience Award and the prestigious Visione Futura Award, which recognizes its linguistic innovation and artistic value.
Today, Treelude continues its journey as a cultural, emotional, and communicative tool, positioning its partner brands as pioneers of a new way of narrating nature: not just to be seen, but to be heard.
